Brands & Branded Items

In: Game Mechanics

Branding is a status upgrade in Story of Seasons: Grand Bazaar that can apply to items you make on your farm.

By winning Gold Rank at specific festivals, your crops and animal byproducts can gain a permanent “BRAND!” status that triples their selling price.

Because the bonus is permanent and stacks with all other modifiers, earning Brands for your animals & crops adds some prestige to the goods you produce and sell.

Table of Contents

Item Info Display

You can check if an item is Branded in your Inventory or Storage.

On the item page, you’ll see the “BRAND!” tag, as well as the award ribbon that the product has received.

For branded animals, you can check your barn’s blackboard. Any branded animal will have the Gold Animal Show badge on their description page.

Checking branded cow's status page — A Branded Cow

Branding is applied to the entire item type, not just the products from the winning animal or crop. So when you win Gold-rank at a Crops/Animal Show, every item of that category you own (and every future item you produce) becomes branded.

How to Earn Brands

There are two ways to obtain a Brand — one for animals and one for crops:

Item	Method	Entry	What Gets Branded
Animal Byproducts	Win Gold Rank at the Animal Show	Any barn animal	The byproduct of that animal (Milk, Wool, Egg, etc.)
Crops	Win Gold Rank at the Crops Show	Any crop	The entered crop (applies to both normal and rare variants)

Note: After one animal wins the Gold Animal Show, all byproducts from all similar animals you own become branded, including byproducts you have in storage. For example, if you have a branded cow then every cow you own will start producing branded milk, even the ones that didn’t participate in the festival. For crops, once a crop type wins Gold at the Crop Show, every crop of that type you grow becomes branded.

Rank Progression

You must win all ranks in the order of Bronze → Silver → Gold.

Ranks cannot be skipped, and only Gold Rank will give you a Brand.

Rank	Effect
Bronze	Unlocks Silver Rank entry Raises quality cap to ★6
Silver	Unlocks Gold Rank entry Raises quality cap to ★7
Gold	Item becomes Branded Permanent 3x price multiplier

You’ll notice that even without earning a Brand, the quality cap increases that you’ll gain at Bronze & Silver ranks are still valuable, because ★7 items sell for significantly more than ★5 items.

Branded vs. Non-Branded

Using Milk (★7) as an example, this item starts at a base selling price of 450 G.

Here’s how the price is affected by branding and trending effects:

Condition	Base Price Multipliers	Final Sell Price
Base price (★7)	450 G	450 G
Branded	450 × 3.0	1,350 G
Trending	450 × 1.3	~585 G
Branded + Trending	450 × 3.0 × 1.3	~1,755 G

The “BRAND!” and “Trending” tags can appear together, stacking their bonuses.

Tip: Other factors that can boost your branded item’s selling price include Freshness, Quality, your bazaar stall’s decorations, a Fortune’s Favor buff, and the Nature Sprites’ Cheer.

Other Brand Effects

Gift Giving

Gifting a Branded item grants additional FP on top of the item’s quality bonus. So branded items offer a faster way to befriend residents.

Happy Energy

Selling a Branded item at the bazaar has a chance to grant 100 Happy Energy, which can be spent at The Happy Shoppe run by the Nature Sprites.

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